March 12, 2018
March 05, 2018
For this compelling new promotional spot highlighting HLN's slate of series programming, our partners sought a foreboding piece to support the imagery and tone. The traditional song "Scarborough Fair," with its enigmatic lyrics and eldritch melody, is a perfect fit. This original recording by the Syn team features an ethereal vocal performance from emerging L.A. singer Valen.
February 22, 2018
Syn CEO and Creative Director Nick Wood will be presenting "Music Saves the Day - The Magic of Music & Marketing" at Adfest 2018, Asia's most celebrated regional creative festival, held in Bangkok, Thailand. The creative session will take place on Thursday, March 22nd at the Pattaya Exhibition & Convention Hall (PEACH) from 3:15 to 4 pm, and it will centre around the crucial role that music plays in storytelling and brand identity for Film, Television and Advertising.
February 16, 2018
Happy Chinese New Year! Syn China presents the latest from Syn Sessions - 女演员 (Actress), from the Beijing new-wave band The Hotline! The Hotline’s musical style is a combination of new-wave, garage rock, psychedelic rock and post-punk. They are an unconventionally expressive band, and it shows in their compositions and live performances. A treat for the eyes and ears - you will get lost in this catchy track!
February 08, 2018
January 31, 2018
January 26, 2018
Congratulations to BBDO China on their 25th anniversary!
Thank you to BBDO for this amazing photo that puts a silly spin on the importance of getting the music right.
We at Syn work in partnership with our clients to influence and enhance their vision with music／sound. Syn is proud of how we ensure the music is of the best quality to bring great work to life.
January 18, 2018
Check out Syn's composed and produced score for CNN's new campaign starring legendary actor (voice of Darth Vader), James Earl Jones! James has been the longtime voice of CNN, however, this is the first time he's ever been on camera for a CNN campaign.
Syn Producer: Team Farin
Film production: Minted Content
Director: Dan Gifford
December 19, 2017
December 18, 2017