For this one-minute spot featuring CNN’s silver foxes, Anderson Cooper and Anthony Bourdain, we were asked to rearrange the theme we composed for the award-winning “Go There” branding campaign a year earlier. Unusually, the video was shot to complement the music, a minimal piano arrangement accompanied by luscious strings, with a split screen showing AC and AB going about their very different lives.
- Agency: CNN Creative Marketing
- Syn: Rearrangement of “Go There” anthem
- Director: Maurice Marable
- Syn producer: Seiya Matsumiya
- Arranger: John Snyder