May 15, 2017
The new Adidas Climacool spot features superstar Eddie Peng, sprinting through the streets of Shanghai trying to get other athletes to come and join him in the midday sun. Syn is proud to have scored this distinctive track that was inspired by the idea of mixing a traditional Chinese folk song with a fresh, exciting Electro groove.
March 31, 2017
February 23, 2017
An exclusive remix of Ariana Grande’s “Touch It” by Nick Wood has recently been released world wide. This incredible collaboration was produced by Ariana Grande, Square Enix, Synertech, and Syn. The remix aims to promote Ariana Grande as a new character in the popular mobile game FINAL FANTASY BRAVE EXVIUS by Square Enix.
February 16, 2017
This Valentine's Day, GQ Eye delves into the courage and vulnerability of human love with the short film "The Night of February 13th". Directed by Anson Zhu and featuring guest stars Song Jia and Huang Xuan, the story dissects even the deepest corners of the human heart. This thought-provoking and romantic short is about becoming the best version of yourself whilst simultaneously expressing the cruelty of unfulfilled love. SYN is honored to have composed the music for the film, using the music as a tool to uncover the inner worlds of the characters.
Watch the movie here
February 09, 2017
January 31, 2017
January 30, 2017
January 25, 2017
We are so very happy to finally launch BBDO X SYN in Beijing and to our new partnership with BBDO China.
Jean-Paul Burge, BBDO Asia Chairman & CEO, kicked off the evening by unveiling Syn's logo alongside BBDO and Proximity, and a short speech about the importance of music in advertising and BBDO's commitment to providing the best sonic solutions to their clients by partnering with Syn.
BBDO Beijing CCO Arthur Tsang and Syn's Creative Director and CEO Nick Wood made a presentation about the power of music in advertising that lead into a thrilling live recording of Stand by Me with Syn's global line up of musicians accompanied by BBDO staff and clients on background vocals.
The evening continued with a Syn Session featuring hot Beijing band The Hotline (热浪) and ended with a DJ set by Syn's very own Big Al.
For our first installment of Syn Spotlight, we talk to Tokyo-based singer/songwriter about his album, "Be Love". Click here to listen.