WOWOW Sonic Branding

Aug 11, 2021

Sonic Identities, Mnemonics, Jingles, Stings, Sizzles, Corporate Identities - ‘Sonic Branding’ has been called many names. For the purposes of this piece, let’s refer to it as ‘A Sonic Identity’,

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How To Hire A Music Agency

Jun 10, 2021

We sometimes hear music and sound described as something of an afterthought - the last checkbox in a long list of ‘to-dos’ in a project’s production schedule. And, whilst I hope we can all agree that

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Nick Wood's Desk

May 13, 2021

We often focus on ‘how’ or ‘why’ the creative process takes place, trying to understand the thought process of creativity at a conceptual level, but rarely do we look at ‘where’ these magical

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Amazon Oshogatsu Behind The Scenes

Apr 8, 2021

‘Oshogatsu’ is a three-day national holiday in Japan celebrating the start of the New Year. It is a time for family, festivity and anticipation of the year ahead. These are the emotions that we sought

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Syn Most Contagious APAC

Mar 16, 2021

A lot can happen in 1.8 seconds. A bumble bee can beat its wings over 300 times, a woodpecker’s head can make over 30 repetitions, and you can evoke a full spectrum of human emotions using music

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The Making Of CNN's 2021 Might Not Suck

Feb 10, 2021

‘2021 Might Not Suck’ is a sentiment that we can all relate to. As we leave 2020 behind us and the well wishes of ‘Happy New Year!’ begin to ease from our inbox, we can all be hopeful that we are

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Music Curation / BGM (Background Music)

Jan 22, 2021

In a conversation with a client last year, I asked what their favourite hotel was. The response (One of Paris’ most classic and luxurious hotels that shall remain nameless) was determined not just

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Dancing In Her Dreams

Dec 18, 2020

SYN’s Yumi Tanabe Discussed Breaking Down Taboos + Music’s Profound Influence On The Feature Film “Dancing In Her Dreams” Feature film "Dancing in her Dreams" - produced by Syn/COO Film Producer

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Sumire - 'Home'

Dec 9, 2020

If 2020 has taught us anything, it’s that there really is no place like home. Earlier this year, as the airports closed, and the world went online, we all returned to our homes as they doubled up  

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