Nick Wood's Desk
May 13, 2021
We often focus on ‘how’ or ‘why’ the creative process takes place, trying to understand the thought process of creativity at a conceptual level, but rarely do we look at ‘where’ these magical
Amazon Oshogatsu Behind The Scenes
Apr 8, 2021
‘Oshogatsu’ is a three-day national holiday in Japan celebrating the start of the New Year. It is a time for family, festivity and anticipation of the year ahead. These are the emotions that we sought
Syn Most Contagious APAC
Mar 16, 2021
A lot can happen in 1.8 seconds. A bumble bee can beat its wings over 300 times, a woodpecker’s head can make over 30 repetitions, and you can evoke a full spectrum of human emotions using music
The Making Of CNN's 2021 Might Not Suck
Feb 10, 2021
‘2021 Might Not Suck’ is a sentiment that we can all relate to. As we leave 2020 behind us and the well wishes of ‘Happy New Year!’ begin to ease from our inbox, we can all be hopeful that we are
Music Curation / BGM (Background Music)
Jan 22, 2021
In a conversation with a client last year, I asked what their favourite hotel was. The response (One of Paris’ most classic and luxurious hotels that shall remain nameless) was determined not just
Dancing In Her Dreams
Dec 18, 2020
SYN’s Yumi Tanabe Discussed Breaking Down Taboos + Music’s Profound Influence On The Feature Film “Dancing In Her Dreams” Feature film "Dancing in her Dreams" - produced by Syn/COO Film Producer
Sumire - 'Home'
Dec 9, 2020
If 2020 has taught us anything, it’s that there really is no place like home. Earlier this year, as the airports closed, and the world went online, we all returned to our homes as they doubled up
Made In Japan - Authentic Japanese Music For Film and TV
Oct 30, 2020
When most people think of Japan, they summon a range of different images; serene Onsen (Hot Springs) and bustling city streets with neon-illuminated characters, a place where sophisticated....
ADR (Automated Dialogue Replacement) and VO (Voice Over)
Oct 8, 2020
You only need to watch the credits roll at the end of a movie to know that an actor’s performance in front of the screen is the tip of the iceberg. Hundreds - if not thousands - of specialised