Based in Shanghai, Tony Xu embarked on his music career during his sophomore year, diving into electronic music production and mixing techniques. His early releases on various music platforms ignited a passion that steered his professional path towards the music industry.
Tony joined Syn in October 2023 and has since been integral in advancing the company’s projects in sound design, music editing, and mixing. He has contributed to high-profile projects such as the Land Rover TVC, Blue Girl, and Xiaomi N3. Currently, Tony is working on several exciting projects, including POCO N16T, N83, and F6 Pro.
Tony's musical taste is eclectic, but he has a love for emotional music genres such as Midwest Emo, Emo Punk, Emo Core, and Shoegaze. This diverse palette influences his approach to music production and sound design, enriching his work with deep emotional resonance.
Beyond his professional endeavors, Tony is an avid skateboarder, swimmer, and mahjong player. He also plays guitar in a punk band, channeling his energy and creativity into performances that reflect his passion for music.
At Syn, Tony is a key player in the creative development team, collaborating with global teams from Syn’s headquarters in Tokyo, and branches in Los Angeles, Beijing, and Shanghai. His work spans across sonic branding and music licensing, contributing to Syn's growing repertoire and ensuring the delivery of high-quality music content for a wide range of clients.
