Spatial Audio
10月 22, 2021
When Thomas Edison invented the first machine capable of recording and reproducing sound in 1877, he changed the face (or rather ‘ears’) of modern music and sound forever. His remarkably simple
Tatcha 5 Senses Indigo
10月 2, 2021
The Indigo Plant (or ‘Indigofera Tinctoria’) has been valued by civilisations for hundreds, if not thousands of years. From the Ancient Greeks, to the Impressionist Painters, the leaves of this
WOWOW Sonic Branding
8月 11, 2021
Sonic Identities, Mnemonics, Jingles, Stings, Sizzles, Corporate Identities - ‘Sonic Branding’ has been called many names. For the purposes of this piece, let’s refer to it as ‘A Sonic Identity’,
Times China - Award Winning Music Composition By Syn
7月 14, 2021
With sparkling city lights, brooding clouds and majestic high-rises jutting into the sky, you would be forgiven for thinking the opening 10-seconds of this campaign from Times China was about to take
How To Hire A Music Agency
6月 10, 2021
Nick Wood's Desk
5月 13, 2021
We often focus on ‘how’ or ‘why’ the creative process takes place, trying to understand the thought process of creativity at a conceptual level, but rarely do we look at ‘where’ these magical
Amazon Oshogatsu Behind The Scenes
4月 8, 2021
‘Oshogatsu’ is a three-day national holiday in Japan celebrating the start of the New Year. It is a time for family, festivity and anticipation of the year ahead. These are the emotions that we sought
Syn Most Contagious APAC
3月 16, 2021
A lot can happen in 1.8 seconds. A bumble bee can beat its wings over 300 times, a woodpecker’s head can make over 30 repetitions, and you can evoke a full spectrum of human emotions using music
The Making Of CNN's 2021 Might Not Suck
2月 10, 2021
‘2021 Might Not Suck’ is a sentiment that we can all relate to. As we leave 2020 behind us and the well wishes of ‘Happy New Year!’ begin to ease from our inbox, we can all be hopeful that we are
Music Curation
1月 22, 2021
In a conversation with a client last year, I asked what their favourite hotel was. The response (One of Paris’ most classic and luxurious hotels that shall remain nameless) was determined not just