Dunlop ‘Run Towards Challenge’
Jul 19, 2019
Syn China recently composed an original piece with sound design for the latest Dunlop Campaign, ‘Run Towards Challenge’. The action-packed and powerful spot features Wang Qiang, one of China’s top female tennis players, and was produced by Dentsu Shanghai.
CNN wins Gold Promax Award
Jun 12, 2019
Congratulations to CNN for the big win at the Promax North America Awards, 2019!
Not only did they win the Global Excellence Marketing Team of the Year for the 5th year in a row, but they also picked up gold for HLN's "Frozen Moments” for Best Block of Programming Promo or Campaign.
Syn is thrilled to be part of the winning team working closely with CNN to arrange and produce a beautifully haunting version of the folk song 'Scarborough Fair'. An ethereal vocal performance from emerging L.A. singer Valen combined with original sound design gives the edge to this promotional campaign for HLN’s Original Series.
CNN at Warner Media Upfront 2019
May 17, 2019
CNN presented as part of Warner Media’s Upfront presentation this past Wednesday at The Theater in Madison Square Garden to tout their programming for the upcoming year and pitch their platform for advertisers. Syn was approached to write an original score for their massive multi-bigscreen presentation, which featured controversial news clips and a powerful tagline, “The Truth Has Never Been Easy”. This is the third time Syn has produced music for CNN’s presentation at the Upfronts.
The original score was an inspirational re-work of Syn’s score for CNN's highly-successful "World In One Place" campaign. The emotional underscore backed the presentation of CNN heavy-hitters such as Jake Tapper, Wolf Blitzer, Erin Burnett, and more, as they took the stage. We are proud to continue to work directly with the talented creatives at CNN.
May 17, 2019
Syn China had the pleasure to compose the music for Glico Pejoy's latest campaign “Reward Myself With a Treat” which features their newest brand ambassador Jessie Li. This elegant jazz piece is velvety and smooth just like Glico Pejoy’s chocolate. Relax and indulge in this sweet television commercial. You deserve a reward!
Syn at Adfest 2019
Apr 17, 2019
Recently Syn’s Chief Producer Toshi Mori and COO Paul Goldsmith attended ADFEST in Pattaya, Thailand, one of the biggest creative networking events in Asia.
Syn collaborated with SOURCE, SHOTS & SLATE to provide the night’s music at the judges pre-event dinner; then together with PixelBox, Directors Think Tank, Fingerprint Films, and Campaign Brief Asia, Syn hosted a late night party on March 21st which was enjoyed by over 200 delegates from around the globe. The rest of the week was spent exchanging ideas, networking, catching up with old acquaintances and meeting new friends. Freshly inspired, we are looking forward to working together with many of our industry colleagues this year to produce more great music!
Nov 8, 2018
In this Tide China and Rocket Girls 101 collaboration, Syn ironed out an original C-pop song that’s perfect for this lively MV campaign. The upbeat rhythm features contemporary drum patterns and synths to carry the fresh and dynamic energy. Along with the catchy vocal melody, the tailored choreography make the color of youth “Pop, Pop, Pop, Pop”. Enjoy!
May 17, 2018
"Success only exists in the place where home and love are." Today, we celebrate International Day of Families with Oppein Home's newly released PSA. This thought-provoking microfilm, bound to touch a nerve, is accompanied by both edgy electronic and grand orchestral elements.
Producer: Team Kurt
London Notes - Sounds for Spring
May 15, 2018
Here are some tracks to ease us into sweeter weather, wherever you live, and hopefully some more sunshine. Get your ears around the softer tones of these folk and jazz-influenced "Sounds of Spring", by Bishi, Ben Khan, LUMP and other artists: https://tinyurl.com/SoundsforSpring
May 7, 2018
Producer: Team Toshi
Apr 27, 2018
High school girls in Japan are often approached by so-called employment agents tempting them with misleading job opportunities. In this short Japanese government film, an impressive team of girl "guardians" provides strong advice - their message underlined by original music from Syn.
Producer: Team Toshi