One Show 2017

Oct 31, 2017

Syn CEO / Creative Director Nick Wood will be presenting "Music Saves the Day - The Magic of Music & Marketing" at the distinguished One Show Greater China Creative Conference 2017. The creative session will take place on Friday, November 3rd at the 1933 Shanghai's Sky Theatre (1.15pm-2.00pm), and it will center around how China can be an agency for change, an innovator and originator of music for Film, Television, and Advertising. Other speakers at the conference include Chris Reitermann, CEO of Ogilvy Asia Pacific, Shanghai, and Glenn Cole, founder and CCO of 72andSunny, Los Angeles.

For more info in Mandarin, please click here: http://bit.ly/2yYMYtW

McDonald's Japan

Oct 25, 2017

Enjoy this charming McDonald's Japan campaign featuring music written and produced by Syn. We're lovin' it!

Producer: Team Kurt

Emmy 2017 Winner!

Oct 10, 2017

We are thrilled to announce that “Why We Go”, CNN's “Go There” Campaign, has won the Emmy for Outstanding Promotional Announcement at The 38th Annual News & Documentary Emmy Awards. This moving and emotional film has also won a whopping 16 awards at this year's PromaxBDA, including Best Use of Music and Sound Design. Congratulations to Rick Lewchuk, Whit Friese, Dan Brown and Julie Bitton and the CNN team.

Lexus NX

Oct 5, 2017

The latest Lexus NX commercial depicts an imaginative world where you can "play the city" with cutouts.

Syn producers: Team Ritz and Maki

Dove Chocolate 'Moon Goddess'

Sep 28, 2017

Syn has once again teamed up with BBDO Beijing for the latest Dove Chocolate film featuring popular Chinese actress Zanilia Zhao Li Ying as Moon Goddess Chang'e and a dazzling cover of "Fly Me to the Moon" to celebrate the upcoming Mid-Autumn Festival.

Syn Producers: Nick Wood and Zhenzhen

Premium Crackers

Sep 22, 2017

For Premium Crackers' latest commercial, we produced a joyful original composition in the musical style. Let’s start cookin'!
Syn Producer: Team Toshi

Amazon Prime

Aug 10, 2017

Amazon Prime's heart-warming film tells a beautiful story of kindness and is guaranteed to bring tears to your eyes.

Credits:
Client: Amazon
Producer: Masashi Hanzawa, Hisaya Yamagishi
Creative Director: Alessandro Agnini
Syn Producer: Seiya Matsumiya and Nick Wood
Composer: Syn Collective

Emmy Awards Nomination

Aug 1, 2017

We are thrilled to announce that “Why We Go”, CNN's “Go There” Campaign, has been nominated for Outstanding Promotional Announcement for The 38th Annual News & Documentary Emmy Awards. This moving and emotional film has already won a whopping 16 awards at this year's PromaxBDA, including Best Use of Music and Sound Design. Congratulations to Rick Lewchuk, Whit Friese, Dan Brown and Julie Bitton and the CNN team. Watch the spot here:

Mercedes Benz MV

Jul 13, 2017

We're proud to present the new Mercedes-Benz 2017 Brand spot directed by Grammy-winning director Dave Meyers. CoolZ raps about paving the way, living ardently and climbing to the top in this distinctive spot.

Credits:
Client: Mercedes-Benz
Agency: BBDO
Director: Dave Meyers
Syn Producer: Seiya Matsumiya, Toshi Mori, Kurt Pan
Syn Composer: Hagiwara
Rapper: CoolZ


Simon Le Bon and Nick Wood - Closer to Your Bed

Jun 28, 2017

Syn co-founders Simon Le Bon and Nick Wood recently released their original song “Closer to Your Bed”. This song was especially written for their seminar "Beyond An Ordinary World – How Collaboration Inspires Ordinary to Extraordinary" at the 2017 Cannes Lions International Festival of Creativity.

At the seminar, Simon and Nick invited the audience to record themselves performing finger snaps and singing
the main chorus of the song on their phones. The recordings were sent to Syn, which were then added into the final song and video.