BBDO X Syn
Jan 25, 2017
We are so very happy to finally launch BBDO X SYN in Beijing and to our new partnership with BBDO China.
Jean-Paul Burge, BBDO Asia Chairman & CEO, kicked off the evening by unveiling Syn's logo alongside BBDO and Proximity, and a short speech about the importance of music in advertising and BBDO's commitment to providing the best sonic solutions to their clients by partnering with Syn.
BBDO Beijing CCO Arthur Tsang and Syn's Creative Director and CEO Nick Wood made a presentation about the power of music in advertising that lead into a thrilling live recording of Stand by Me with Syn's global line up of musicians accompanied by BBDO staff and clients on background vocals.
The evening continued with a Syn Session featuring hot Beijing band The Hotline (热浪) and ended with a DJ set by Syn's very own Big Al.
Syn Spotlight: Tokyo's Kris Roche talks about his album, "Be Love"
Oct 28, 2016
For our first installment of Syn Spotlight, we talk to Tokyo-based singer/songwriter about his album, "Be Love". Click here to listen.
Supercell: Clash Royale (Honda Keisuke version)
Sep 8, 2016
Syn produced the music for a series of films featuring world-class Japanese athletes Keisuke Honda and Kosuke Kitajima for popular mobile game, Clash Royale. The heavy electronic beat, string stabs and kinetic guitar slowly builds up underneath the superstar footballer's inspirational speech about victory and never giving up. Ironically, the explosive guitar chord at the end coincides with when Honda loses the game.
“AC/AB Heart of the Story” nominated for an Emmy Award!
Aug 17, 2016
Congratulations CNN ! Their “AC/AB Heart of the Story” Brand Campaign was nominated for the Outstanding Promotional Announcement award for The 37th Annual News & Documentary Emmy Awards! Syn produced the music, which you can check out here.
Syn Summer Party August 5, 2016
Aug 12, 2016
Thank you everybody for attending our Syn Summer Party and celebrating Syn’s 25th anniversary, the launch of our new and improved website and music library, the launch of Syn China and the release of Rio (Pass the Baton) featuring CSS, Simon Le Bon, John Taylor, Silvio Anastacio and Molly Marlette! We hope to see you all again very soon.
Native Instruments and Syn's Production of Rio (Pass the Baton)
Aug 10, 2016
Rio (Pass the Baton) feat. CSS, Simon Le Bon and John Taylor
Executive Producer : Nick Wood
Producer : Alan Mawdsley & Yusuke Hama
We used Native Instruments software extensively when we produced Rio (Pass the Baton) ft. CSS, Simon Le Bon and John Taylor, as it integrates well with all the analog instruments that we use.
For the drum programming we used Battery, where we layered, pitched and filtered the sounds using the internal processing. For John Taylor’s bass we used Driver to add depth and fatness with a touch of overdrive.
We love this plug-in - it’s definitely one our go to tools for beefing up and adding character to tracks. We also used it for processing some of the guitars played by CSS. For the horns, Nick Wood used Session Horns Pro to sketch out the arrangement, even leaving some layers to subtly ‘sweeten’ the parts played by Chris Tedesco in the final mix down. For the guitar riff in the breaks we wanted to give a nod to the original, and Guitar Rig came up trumps with a preset that transported us straight back to the 80’s with a vibe of over the top hair, pastel suits and make up, go NI YOU ROCK!
The final mix was completed at Syn's Tokyo studio, using the Neve Genesis desk, where we had outboard inserts of the Fairchild 670 compressor for vocals, Neve 1081 EQ’s on drums, guitar and bass and everything was clocked from the Antelope master clock.
Rio (Silvio Anastacio's Rio'16 Version)
Executive Producer : Nick Wood
Producer : Rick Sakurai
I first started using Native Instrument when the very first KOMPLETE was released in 2003. The moment I started jammin’ out with those sounds, I knew that these were what I would be using all the time.
With our recent arrangement we did for Duran Duran’s Rio project, some of my favorite sounds that I used were from the NI Komplete bundle. My arrangement was a samba dance remix and I used a lot of the groovy percussion from the NI Cuba. All the authentic loops, flexibility of sounds and performance was precisely what I needed.
For the brass section, The NI Session Horn Pro sound was exactly what I was looking for. Using the section presents, it was a breeze to change, select and preview the sounds until I could hone in on just what I needed. For the bass sounds, I used a mixture of Scarbee MM-Bass Amped and Guitar Rig to get the punchy groove of the samba dance track. I was planning on recording live bass afterwards, but the Scarbee going through Guitar Rig, sounded so good, I realized that was the sound I was looking for.
I started using NI sounds as a high school kid just getting into music; and I continue to use them as a professional composer at Syn. I could defiantly say that Native Instrument was always a key tool for me growing up as a musician. Thanks Native Instruments, and I am definitely looking forward to the next generation of KOMPLETE sounds!
Mercedes-Benz Japan “NEXT STAGE of AUTOMOBILE TECHNOLOGY"
Aug 5, 2016
Mercedes-Benz Japan held “NEXT STAGE of AUTOMOBILE TECHNOLOGY meets HISTORY” at Akasaka Palace today. The new E-Class was debuted and our CEO, Nick Wood, was there to experience the past, present, and future of the legendary luxury car brand.
Syn had the pleasure of composing the music for the new E-Class TVCM which was directed by Daniel Gifford and the team at Aéro Film. Post production was done by Sam O'Hare at Parachute VFX. Photographs from the event are courtesy of Noricojapan Photography
You can check our music for the brand spot here
May J.'s Powerpuff Girls theme for Cartoon Network Japan
Aug 1, 2016
Syn coordinated the Japanese language version of the Powerpuff Girls theme song for Cartoon Network Japan. The final mix was done at Syn Studio in Tokyo. Thanks for the amazing vocal performance May J.!
Rio (Pass the Baton) OUT NOW on Syn Songs!
Jul 29, 2016
Provocative, Brazilian dance-rock group CSS reinterpret Duran Duran’s classic song ‘Rio’ on Rio (Pass the Baton). The EP also includes a Portguese version by Silvio Anastacio and an Orchestral mix featuring Molly Marlette. The artwork was hand stitched by world renowned designer Olympia Le Tan. Available worldwide now! https://itun.es/us/4Ah3db
Syn composes for "Lucky Ride". Premiere at The Shanghai International Film Festival
Jul 11, 2016
Syn composed all of the original music in this short film by acclaimed Chinese film director Wang Limin. The film premiered at The Shanghai International Film Festival as a campaign against drinking and driving. The music compliments the roller coaster range of emotions portrayed by the lead actor, going from somber and mysterious to upbeat and comical.