2021 Amazon Holiday Campaign Case Study

Mar 4, 2022

After the success of Amazon’s 2020 Holiday Campaign, featuring music and sound design from Syn, we continued our relationship with the brand to deliver the 2021 Amazon Holiday Campaign. Working across multiple spots, all featuring animation from OneSal, Syn worked with Korean Acapella group, ‘Maytree’, to provide layered vocals, eventually creating 86 vocal tracks ! Much-loved Japanese comedian, ‘Miyazon’, delivered the VoiceOver for this campaign, recorded at Syn Studios in Tokyo. Take a look behind the scenes of this festive campaign, and experience the process behind a successful multi-spot campaign.