Adidas "Original Wins"

Sep 10, 2018

Directed by Jabuka and produced by Minted Content, the film depicts the surreal and complex day in the life of our young protagonist on the streets of Brazil. Throughout the process, we worked closely with Jabuka to provide a number of options - seeking to find the perfect sound direction for his unique story. The Syn LA team came up with a really interesting hip-hop inspired music bed that was composed to picture. Even then ,we felt this needed another layer of the unexpected. We passed the baton to the Tokyo team who meticulously deconstructed the score and added sound design to enhance the mood and help with the surreal transitions. We edited the music for dramatic effect and added-in hyper-real sound design to make the film even more cinematic. -Quote from Jabuka on Syn’s Music: “Amazing. Amazing. Amazing.”