CNN 2021 Might Not Suck Case Study
Feb 1, 2021
"In this aptly named track for CNN, '2021 Might Not Suck' - composed by Syn CEO & Creative Director Nick Wood, the lyrics begin, "2020's in the rear-view mirror, and things are looking clearer". This sentiment is so close to everyone's hopes and dreams this year, so we invite you to go behind the scenes of this fast-paced and creatively challenging project to take a look at the mechanics of working cross-continentally in the new normal. With an orchestra in Tokyo and newly discovered vocal talent in New York - in the form of Anderson Cooper and Andy Cohen - let's look behind the curtain of this cheeky, Broadway-style performance'