Dom Pérignon Rosé "Rosé is in the air"

May 31, 2016

To launch Karl Lagerfeld’s Dom Pérignon Rosé advertising campaign, Syn Create hooked up with Avril Lavigne for an exclusive performance at Le Baron, the haunt of Tokyo’s fashion elite, tucked away in the Omotesando district. Armed with a suitably pink Fender Strat, adorned with Lagerfeld’s artwork, Avril wowed a select group of Tokyo’s top VIPs and opinion leaders with a five-song set.