Mar 17, 2022
Featuring original music from Syn, this spot for Dove Chocolate was inspired by neuro-scientific data. According to research, the oddly satisfying video featured in this spot (the lanyard ribbon twisting and un-twisting) stimulates the brain to release chemicals related to happiness and positivity. Syn's sound design reinforces this section of the commercial, emulating the sound of the ribbon around Zhou Dongyu's fingertips. The funky melody, and use of confident instrumentation engages the listener and helps deliver the story. Two things we love, great music and great chocolate !