Tencent Games Level Infinite Sonic Branding

Jan 20, 2022

Tencent's hotly anticipated new publishing division, 'Level Infinite', is dedicated to delivering high-quality games to a global audience. As a highly creative expression of the brand, Syn collaborated closely with the Tencent team, as well as London-based visual partners DesignStudio, to develop the Level Infinite mnemonic. With a name as bold as 'Level Infinite', and eye-popping content from the likes of Lightspeed & Quantum Studios, TiMi Studio Group and NExT Studios, Syn created a memorable and instantly recognizable Sonic Identity to journey into the Metaverse.