Times China 20th Anniversary Campaign
Aug 7, 2020
Syn worked with Times China via Shanghai based agency The Nine, to composer and produce the music for its 20th anniversary campaign, released in 2019. This promotional short film features different characters from everyday life, unified by the spirit of the campaign - #APowerOfADream. This exciting opportunity challenged our singers' skills, using a variety of vocal techniques, languages, and timbres which, combined with our original composition, brought the story to life. The commercial went on to win a Bronze Award for 'Best Promotional Film' at the Golden Lion Awards, 2020.