WEY

Feb 5, 2020

Syn China composed and produced a track for WEY’s new campaign “The WEY Forward”. WEY is one of the leading luxury SUV brands in China, and this campaign was presented at the Shanghai Auto Show in April 2019. Syn’s score embodies WEY’s combination of luxury and cutting edge technology with a smooth and delicate piano underscore, with a segue into a modern electronic beat, building through to a magnificent climax as the campaign’s title, ‘The WEY Forward’, is presented.