Since creating the very first Dolby Atmos commercial aired in China for Mercedes-Benz in 2018, we often embark on a creative collaboration with a discussion that speaks to the power of immersive audio.
This groundbreaking Mercedes project via BBDO Beijing, production company Eagle Media, and director Ehsan B, was the opportunity to debut the power of Atmos with a brand known for driving prowess and precision engineering. For this ambitious project we created a soaring orchestral score and evocative sound design that layered engines, underwater bubbles, fiery sparks, and pouring rainwater, all mixed in Dolby Atmos for a spectacular cinematic experience presented in theaters and home cinemas throughout China.
As audiences are increasingly able to experience Spatial Audio with Dolby Atmos, it is a powerful advancement that helps creatives provide vitality, energy and dynamism that envelopes audiences and places them in the center of the brand’s story.
